50 Shades of Crazy - Part II: How I “Accidentally” Discovered the Secret to Building a Thriving Business

And Then… Something Shocking Happened—COVID.

The world stopped. We were literally and figuratively holding our breath, waiting to see what would happen next.

During that time, I was sheltering in place, caring for my adult son with special needs 24/7—completely on my own.

His father? Went ghost. Stopped paying his share of support. Never called to check on him.

I didn’t have time to focus on that. My only priority was keeping my son safe, healthy, and out of the hospital.

But something unexpected happened…

I started going live on Facebook, sharing messages of hope and encouragement.

I also shared the reality of my life—caring for my son during a global pandemic, navigating uncertainty, and trying to find light in the darkness.

I created a downloadable workbook with simple exercises to help people shift their mindset and find peace in uncertain times.

I priced it at a nominal cost—not as a sales strategy, but simply to serve.

And to my surprise?

🚀 It resonated.

🚀 People connected.

🚀 They trusted me.

I had no fancy funnel. No complicated marketing tactics.

Just authentic storytelling and a genuine desire to help.

The Day That Changed Everything…

One particular day, I was scheduled to go live at 2:00 PM.

I had just finished my morning routine with my son—feeding him breakfast, helping with his grooming, and getting him settled.

I went into the bathroom to start putting on my makeup for the broadcast when…

🔺 My son had a seizure.

I dropped everything to help him through it, cleaned him up, and sat with him until he was calm.

By the time I looked at the clock, it was almost 2:00 PM.

I could have easily canceled the live and no one would have blamed me.

But instead…

I turned on the camera. Half-made-up face and all.

I shared what had just happened.

I didn’t script it. I didn’t filter it. I didn’t try to be perfect.

And something powerful happened…

The Moment My Brand Took Off

During 15 months of sheltering in place, my audience grew exponentially.

🔹 I sold more copies of my workbook than any other product I had ever created.

🔹 I designed a 3-day training based entirely on the questions and comments my audience was sending me.

🔹 I learned firsthand that storytelling and conversations build authority and trust.

And without even realizing it, I had stumbled upon a framework that would change my life forever.

This time, though? I was ready.

The Birth of the Standout Storytelling Framework™

I discovered a way to get clients without high-pressure selling.

Instead of aggressive marketing, I focused on real conversations.

Instead of convincing people to buy, I created an environment where they naturally wanted to work with me.

Or in other words…

✨ I mastered the art & science of crafting persuasive sales messages that inspire action.

💡 Getting people to read your content

💡 Getting them to subscribe to your newsletter

💡 Getting them to sign up for your trainings

💡 Getting them to buy—without forcing it

No “fear of missing out” tactics.

No psychological manipulation.

No “bro marketing” hacks.

Just real storytelling that connects.

And it worked.

But not everyone believed me…

“Roz, That’s Crazy! How Could That Ever Work?”

One of my clients was skeptical.

She thought that by dialing down the sales talk and focusing on storytelling, she’d lose sales.

She was afraid people wouldn’t take action if she wasn’t pushing her offer.

I convinced her to give it a try for a big presentation.

The next day, she sent me a text with the subject line:

📩 “So many offers and new opportunities… who knew?”

And just like that, she saw the power of authentic storytelling in marketing.

From Meditation to Marketing—Why This Shift Changes Everything

I realized something huge.

If I wanted to help my clients experience success and abundance in ALL areas of their lives the way I had…

I had to share everything I knew.

From meditation to marketing.

Because here’s the truth…

👉🏽 You can’t serve people if they don’t know you exist.

👉🏽 You can’t grow your business if you don’t attract the right clients.

👉🏽 You can’t change lives if no one understands why they need what you offer.

Your story is the key to unlocking all of that.

Now, I am excited to share more of what I’ve discovered.

I want to provide YOU with a way to show up as your authentic self, turn followers into paying clients, and build a business that feels natural, aligned, and wildly

profitable.

And in the next article, I’ll show you exactly how to do it.

Stay tuned…