How Do You Spend Social Currency?

At the top of 2024, I made the decision to make LinkedIn my primary platform.

Here’s how I know that was the right decision and things are really working for me.

I received a DM from a social media influencer that I’d seen online, but didn’t know.

This influencer reached out to me because someone who knew her personally had been following my content and felt that I would be an ideal guest for her friend’s podcast.

The Influencer reached out to me and we jumped on a Zoom call to talk about the podcast. In the course of the conversation, she asked me about what I do, and when I told her she said, “I need to hire you.”

That is the power of being talked about in rooms that you’re not in. The power of “social currency” and how we use it to operate in the “online economy.

Growing a following online, going viral (which I haven’t…yet), and even achieving “influencer” status isn’t the goal…it’s the leverage that comes from it.

And the fastest way to build it? By growing your personal brand online.

There are 7 key pillars to consider when sharing content and building your personal brand.

1. Authenticity

Why It Matters: Authentic stories resonate deeply with audiences. They build trust and credibility because people can sense when a story is real versus when it’s manufactured.
How to Apply: Share personal or relatable experiences, including both wins and challenges, to create a genuine connection with your audience.

2. Emotional Connection

Why It Matters: Emotions drive decision-making. Stories that evoke emotion—whether joy, hope, or empathy—are more likely to inspire action. 

How to Apply: Use emotional triggers like vulnerability, excitement, or empathy to help your audience feel something and connect with your message.

3. Relatability

Why It Matters: People connect with stories that reflect their own experiences or aspirations. If your audience can see themselves in your story, they are more likely to trust and engage with you.
How to Apply: Highlight challenges, fears, or desires your audience shares. Use storytelling to show them how you’ve overcome similar obstacles.

4. Clear Message

Why It Matters: A powerful story must have a clear and focused message. The more direct and aligned your message is with your audience’s needs, the more likely they’ll take action.
How to Apply: Define the main point of your story and ensure it's communicated in a way that aligns with your brand values and the outcomes your audience seeks.

5. Consistency

Why It Matters: Your storytelling should align with your brand identity across all platforms. Consistency builds trust and ensures your audience knows what to expect from you.
How to Apply: Stick to a consistent narrative theme, tone, and message throughout your marketing efforts to reinforce your brand’s core values.

6. Call to Action (CTA)

Why It Matters: Every story should have a purpose, and a strong call to action guides your audience toward the next step. Whether it’s subscribing, purchasing, or engaging, your CTA should be clear.
How to Apply: At the end of your story, provide a clear and actionable step for your audience to take that aligns with the message of your story (e.g., sign up, share, or purchase).

7. Resolution and Transformation

Why It Matters: People are drawn to stories with a satisfying conclusion. Your audience wants to see how the protagonist (you or your clients) overcomes a challenge and what transformation took place as a result.
How to Apply: Highlight the before-and-after journey in your story to showcase tangible outcomes. Use this to inspire your audience to believe that they, too, can experience the same transformation.

Each of these pillars works together to create a storytelling approach that not only engages your audience but also compels them to take meaningful action, whether that’s following you, engaging with your content, or becoming a loyal customer.

With each piece of content and moment of engagement you are gaining momentum and compounding your wins.

Are you ready to take a deeper dive and learn how you can turn your knowledge and experience into a revenue-generating machine?

I created The Standout Storytelling Playbook to help you do just that.

Comment “PLAYBOOK97” below and I’ll share the information on how you can join the waitlist to get access to the exact playbook that I used to create my personal brand and freedom lifestyle.